Having a product or service to sell is now no longer about getting to a certain point, closing the sale and then the realtionship ends.  The old fashioned “closing of a sale” is being moved aside and skilled marketers and sales people are realizing where a sale used to end the relationship now begins.

When you are writing your marketing copy don’t fall into the trap of writing about what you feature.  You need to write about your benefits.  Writing about what you feature really isn’t of any interest to people.

Whenever people read an advert, look at a sign, read a companies website or look at a press release, the main question in their mind is always “What’s in it for me? 
The last thing people want to be told is whats great about the company who’s website you are reading.  People don’t care about that, they want […]