SEO Ambassador

The Dogs Guide to SEO

Patrick Martin — Wed, 05 Dec 2007 10:30:57 +0000

Are you a dog? If yes then you are in luck because here is the guide to SEO you have been waiting for. You might have been getting a bit hot under the collar recently about getting better search engine rankings, but don’t worry because here is the number one guide for all canines. Sit Down SIT! for a while and have a good read it will help your search engine rankings.
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Having a Relationship With Members of Your Audience

Patrick Martin — Mon, 19 Nov 2007 18:54:53 +0000

When you are a small business or you are the face of your business you can use this to develop relationships with members of your target market. Look at one of the world’s most famous business people Richard Branson, when people (especially in the UK) think of Virgin they think of him. Branson has said that one of the most important aspects of his success is that people feel like they know him, they know his story, he’s just the ordinary guy who made it big in business.

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Big PageRank Drops

Patrick Martin — Wed, 24 Oct 2007 15:25:16 +0000

Google has continued it’s PageRank attack on some of the biggest marketing blogs. Copyblogger and Problogger were both hit recently and went down from PageRank 6 to 4. (more…)

Make People Feel Like They Belong

Patrick Martin — Tue, 23 Oct 2007 09:04:03 +0000

Having a product or service to sell is now no longer about getting to a certain point, closing the sale and then the realtionship ends. The old fashioned “closing of a sale” is being moved aside and skilled marketers and sales people are realizing where a sale used to end the relationship now begins. (more…)

Do I Really Need to Create Excellent Content all the Time?

Patrick Martin — Sat, 20 Oct 2007 10:41:27 +0000

This is a question that is often asked by website owners. I don’t know about you but I’m fed up of hearing “content is king”. Writing good content all the time is not easy, you really have to know your subject and you’ve got to be motivated to do it.

Writing excellent content and getting good quality links are two of the most important things in SEO but also two of the most annoying and time consuming parts of the process of having a successful website. (more…)

Making Everything Relevant

Patrick Martin — Fri, 19 Oct 2007 13:11:14 +0000

If you like to use the internet a lot, the chances are that you are learning a lot. My guess is that you are in your own Personal Learning Environment a lot of the time. You probably use different applications like read and write a blog or use Facebook. You might have a hobby and go to a forum on whatever that is, you might just read or “lurk” in that forum and not post or you might post occasionally or even a lot. (more…)

Interactive Learning Online is the Future

Patrick Martin — Thu, 18 Oct 2007 12:29:06 +0000

People learn better through interaction. Have you ever tried learning something difficult from a book and sort of half feel you have “got it” and been really exhausted from reading, but then tried to teach what you have learned to someone else? Its amazing, you find that the process of being interactive and teaching someone else actually consolidates in your mind what you have learned from the book and you really feel you have a better grasp of the subject. (more…)

Duplicate Content, Wordpress, Google and Robots

Patrick Martin — Wed, 17 Oct 2007 11:14:45 +0000

Duplicate content for users of Wordpress blogs is a bit of an issue. It isn’t particularly clear what the owners of Wordpress blogs should do to avoid the issue. For example, content can be duplicated on the home page, the actual post page and in the categories and archives. There are also problems with RSS feeds being crawled and duplicated by Google and non-canonical URL’s.

There is a lot of discussion about what to do about this and how much it will affect certain pages ranking ability so I thought I’d sort through some of the opinions and let you know what I do. (more…)

Even Facebook Can’t Escape Google

Patrick Martin — Tue, 16 Oct 2007 11:05:48 +0000

It looks like Google is finally breaking into the world of Facebook with Adsense. VentureBeat is reporting that developers with applications on Facebook are being used so Google can put Adsense adverts on the application pages. (more…)

Nobody Wants to Know Your Features

Patrick Martin — Tue, 16 Oct 2007 09:27:37 +0000

When you are writing your marketing copy don’t fall into the trap of writing about what you feature. You need to write about your benefits. Writing about what you feature really isn’t of any interest to people. (more…)